By the ‘90s, computers, video games, and mobile phones were starting to find their market in the modern era. This meant comics also had to modernise. During this decade, it was technology and pop culture that prevailed. The Beano would have a guest appearance of a Radio 1 DJ, or Buster would give away Nintendo NES games. The comics were becoming more childish catering for a younger audience.
Many classics also were lost during this era; The Topper and The Beezer merged in 1990 but only lasted together until 1993 after 1,963 and 1809 issues respectively, and Whizzer and Chips ended in 1990 after 21 fun packed years.
This decade also saw the rise of political correctness. Dennis the Menace could no longer be “slippered”, racial stereotypes had to be taken out, and comic violence was a no go. Any older reader of the classics would have not recognised their beloved comics during the ‘90s.